When exploring Southern Oregon, Medford makes the perfect hub for discovering the heart of the Rogue Valley. With stunning landscapes, delicious food, and a thriving wine scene, this area blends outdoor adventure with small-town charm and a vibrant cultural spirit. Here’s how to make the most of your visit.
Explore Medford
Medford offers a little bit of everything and is in the heart of Southern Oregon. Immerse yourself in one of its many parks—some of which are dog-friendly—before diving into the world headquarters of Harry & David, where you’ll find gourmet treats and gifts. This region is famous for its pears, often said to be the best in the nation, so don’t miss out on pear-inspired goodies.
Outdoor lovers can go fishing, white water rafting, or hit the trails for a taste of Southern Oregon’s natural beauty. Medford also regularly hosts major sports tournaments and is home to around 82,000 residents, giving it both a small-town feel and a lively atmosphere.
When hunger strikes, head to Kaleidoscope Pizzeria & Pub for funky, delicious pizzas, or treat yourself to a decadent breakfast at Over Easy in the heart of town. For baked goods and sweets, Buttercloud Bakery & Café is an absolute must.
Jacksonville Charm
Just a short drive from Medford, Jacksonville feels like it was plucked straight from a Hallmark movie set. This historic little Southern Oregon town is packed with charm and flavor.
Start with wine tasting at Red Lily Vineyards, a dreamy creekside spot, or enjoy the mountain views and estate vibes at Hummingbird Estate. For dinner, indulge in farm-to-table, chef-inspired meals at the Jacksonville Inn—the beef bourguignon is a standout dish.
Music lovers won’t want to miss the Britt Festival, one of the nation’s most unique outdoor music experiences.
Ashland Adventures
No trip to Southern Oregon is complete without visiting Ashland, home of the world-renowned Oregon Shakespeare Festival. Even if Shakespeare isn’t your thing, the productions are world-class, and the talent on stage is inspiring.
Spend time in Lithia Park, with its duck ponds, trails, and rose gardens, or explore North Mountain Park with its themed gardens and nature center. Wine lovers should stop at Weisinger Family Winery for a tasting, while music enthusiasts will enjoy the Rogue Valley Symphony.
For dinner, head to Bar Juillet, where seasonal, family-style dishes pair beautifully with a curated wine and cocktail menu.
Day Trips from Medford
Medford is a convenient base for day trips to some of Southern Oregon’s most breathtaking attractions.
- Crater Lake National Park: Just a drive away, this natural wonder is perfect for a day of hiking and sightseeing.
- Table Rocks: These volcanic plateaus rise 800 feet above the valley, offering epic views and hikes right on Medford’s doorstep.
- Local wineries: With over 150 wineries in the region, wine tasting is a must. Table Rock Winery offers a stunning backdrop, while Edenvale Winery serves pear hard cider alongside a wide variety of wines.
- Carson Valley or Lake Tahoe: For those willing to stretch their drive, you’ll find even more outdoor beauty and unique experiences nearby.
Where to Stay in Medford
For comfort and convenience, stay at the Hilton Garden Inn Medford. This eco-certified, dog-friendly hotel offers well-appointed rooms, a beautiful lobby, and a popular full-service restaurant. Guests love the indoor pool and inviting seating areas—perfect for relaxing after a day of exploring the Rogue Valley.
Final Thoughts
Southern Oregon’s Rogue Valley has it all: stunning scenery, incredible wines, historic small towns, and unforgettable cultural experiences. By making Medford your home base, you’ll enjoy easy access to the best of the region while savoring its warm hospitality.
To order a visitor guide or find out more, visit the Southern Oregon website.
I was hosted by Travel Medford for these winery visits. All reviews and opinions are 100% mine and unbiased.
