Planning a Florida getaway and wondering what to do in Jacksonville? You’re lucky—Jacksonville is one of Florida’s most diverse and dynamic cities. With over 1,100 miles of shoreline, a thriving arts and culture scene, and abundant outdoor adventures, there’s truly something for everyone. Whether you’re visiting for the beaches, sports, museums, or local charm, here are the best things to do in Jacksonville, FL.
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1. Explore the Cummer Museum of Art & Gardens
One of Jacksonville’s cultural crown jewels, the Cummer Museum of Art and Gardens, sits along the scenic St. Johns River. The museum features over 5,000 works of art, including pieces by Rubens, Warhol, Rockwell, and Bearden.
Outside, stroll through the stunning English gardens, admire centuries-old oak trees, and enjoy riverfront views. The museum also hosts art classes, events, and fascinating touring exhibits. Don’t miss the Cummer Café for a delicious lunch.
Tip: Enjoy free admission on the first Saturday and select monthly evenings.
2. Watch the Light Show at Friendship Fountain
Located in St. Johns River Park, the iconic Friendship Fountain was once the most prominent and tallest fountain in the world. Don’t miss the colorful nightly light and water shows at 7, 8, and 9 PM—set to music and surrounded by beautiful riverfront views. It’s a peaceful and family-friendly stop on the Southbank Riverwalk.
3. Explore the Timucuan Ecological and Historic Preserve
The Timucuan Preserve, managed by the National Park Service, covers over 46,000 acres and is a natural and historical treasure. Hike eight public trails through marshlands, coastal dunes, and forests while learning about over 6,000 years of Florida history. It’s a perfect spot for eco-tourism and photography.
Step back in time at the Fort Caroline National Memorial, a replica of a 16th-century French settlement. Learn about one of the earliest European attempts to colonize North America and enjoy scenic views of the surrounding preserve. It’s both historic and peaceful.
4. Relax at Jacksonville Beach
No trip to Jacksonville is complete without some beach time. Head to Jacksonville Beach, Atlantic Beach, or Neptune Beach to swim, surf, or soak up the sun. These wide, white-sand beaches are perfect for a relaxing day by the ocean. Jacksonville boasts more shoreline than any other U.S. city (1100 miles)—thanks to the Atlantic Ocean, St. Johns River, and Intracoastal Waterway.
5. Shop and Dine at St. Johns Town Center
For shopping and dining, head to the stylish St. Johns Town Center. This open-air shopping hub features over 100 stores, including Louis Vuitton, LEGO, Blue Mercury, Lilly Pulitzer, and Nordstrom. Whether browsing high-end boutiques or grabbing a bite at The Cheesecake Factory, this is a great place to unwind.
6. See a Show at the Alhambra Theatre
Enjoy dinner and a show at the historic Alhambra Theatre, one of the country’s longest-running dinner theaters. Enjoy Broadway-style performances, seasonal shows, and a delicious multi-course meal. I attended a holiday production solo and felt welcomed entirely—truly a standout Jacksonville experience!
Upcoming shows include My Fair Lady, Celebrating Celine Dion, Charlie and the Chocolate Factory, and The Mystery of Edwin Drood.
7. Unwind at Memorial Park
For a quiet moment by the river, visit Memorial Park in the Riverside neighborhood. This six-acre urban park features shaded benches, scenic walking paths, and a striking WWI monument. It’s a favorite local spot to relax with a book or a picnic.
8. Visit the Museum of Contemporary Art (MOCA)
Located downtown, the Museum of Contemporary Art Jacksonville (MOCA) is a must-see for art enthusiasts. It showcases works from modern and contemporary artists in rotating exhibits across photography, sculpture, and digital media. Stop by the sleek gift shop and the in-house café.
Bonus: MOCA hosts extended evening hours with happy hour specials and live programming on the first and third Wednesdays.
9. Catch a Jacksonville Jaguars Game
Sports fans should check out a Jacksonville Jaguars game at EverBank Stadium. In addition to NFL action, Jacksonville hosts major events like the Florida-Georgia college football rivalry and the TaxSlayer Bowl. The city also has minor league baseball, indoor football, surfing competitions, and more.
10. Indulge Your Sweet Tooth at Sweet Pete’s Candy Shop
Step into a candy wonderland at Sweet Pete’s, a whimsical downtown candy mansion. Tour the candy-making factory ($5), try the famous sea salt caramels, or browse the colorful sweets. It’s fun for both kids and adults.
11. Browse the Riverside Arts Market (Saturdays Only)
Held under the Fuller Warren Bridge, the Riverside Arts Market (RAM) showcases over 100 local vendors, artists, and farmers. With live music, food trucks, and river views, it’s one of Jacksonville’s best free things to do. Every Saturday offers something new—rain or shine.
12. Visit Jacksonville Zoo and Gardens
Spanning 120 acres, the Jacksonville Zoo and Gardens is home to more than 2,000 animals, from African elephants and manatees to tigers and otters, plus 100 acres of award-winning exhibits. Stroll through themed habitats and enjoy lush gardens and interactive displays.
Seasonal events like Zoo Lights add even more fun during the holidays.
13. Celebrate the Holidays at Deck the Chairs
If you’re visiting during the holidays, don’t miss Deck the Chairs in Jacksonville Beach. Local artists decorate lifeguard chairs with dazzling lights and creative holiday themes. With live music, Santa visits, and food trucks, it’s a festive event the whole family will love.
14. Catch a Show at the Florida Theatre
Built in 1927, the historic Florida Theatre in downtown Jacksonville hosts over 200 events annually, from classic films and comedy to live music and Broadway-style shows. The ornate interior is worth the visit alone.
15. Stroll the Jacksonville Arboretum & Gardens
Discover over 13 unique ecosystems across three miles of trails at the Jacksonville Arboretum & Gardens. This pet-friendly natural area is located in Arlington and is perfect for a peaceful walk. Parking is close to the entrance, and admission is just $3.
16. Get Hands-On at the Museum of Science & History (MOSH)
Located downtown, MOSH is a fun, interactive science museum for all ages. Kids especially love the planetarium and hands-on exhibits. It’s one of the best family-friendly things to do in Jacksonville. Admission is $24 for adults and $18 for children.
Final Thoughts: What to Do in Jacksonville, FL
From sandy beaches and scenic parks to art galleries, sports, and unique cultural events, these are the best things to do in Jacksonville, Florida. Whether you’re visiting for a weekend or longer, this vibrant city has plenty to explore.
Next on my list of things to do in Jacksonville are Catty Shack Ranch Wildlife Sanctuary and Big Talbot Island State Park.
When traveling to Florida—or any destination with high temps and intense sunshine—staying hydrated is non-negotiable. I live in the Mojave Desert, so I’ve learned firsthand how easy it is to get overheated without even realizing it. That’s why I swear by my WanderFull® HydroBag—a sleek, lightweight crossbody bag with a built-in, water-resistant pocket that holds a water bottle snugly in place.
It’s been a game changer for hands-free sightseeing, tailgating, casino-hopping, or even walking my new puppy (who also benefits from the easy-access bottle space!). The bag features two roomy, double-zippered pockets: the outer one fits even the largest cell phones, while the inner pocket keeps essentials like your passport, credit cards, AirPods, and more safe and organized.
Oh, and did I mention how stylish these bags are? Hydration has never looked so chic.
Have you been to Jacksonville?
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Tuesday 15th of October 2019
[…] stations called Deck the Chairs. Holiday enthusiasts can see Elf! The Musical at the locally-owned Alhambra Theatre (with a 3-course dinner, too), two different performances of the Nutcracker Ballet at the Florida […]